Digital Marketing
Help businesses grow in the digital age
Overview
Digital marketing encompasses all marketing efforts using digital channels. From SEO and social media to email campaigns and PPC advertising, digital marketers help businesses reach their target audience online. It's a dynamic field with constant evolution and high demand.
Why Choose This Path?
High demand across all industries
Can work as employee or freelancer/consultant
Multiple specializations to choose from
Measurable results and data-driven approach
Relatively low barrier to entry
Specializations
SEO (Search Engine Optimization)
Optimize websites to rank higher in search results
Keyword research, On-page SEO, Link building, Technical SEO
Social Media Marketing
Build brand presence and engage audiences on social platforms
Content creation, Community management, Paid social ads
PPC/Paid Advertising
Manage paid campaigns on Google, Facebook, LinkedIn
Google Ads, Facebook Ads Manager, Campaign optimization
Content Marketing
Create valuable content to attract and retain customers
Content strategy, Blogging, Video marketing, Storytelling
Email Marketing
Nurture leads and customers through email campaigns
Email copywriting, Automation, Segmentation, A/B testing
How to Get Started
Career Progression
Digital Marketing Executive
3-6 LPA
Digital Marketing Manager
6-12 LPA
Head of Digital Marketing
15-25 LPA
Independent Consultant
50K-5L per month
Helpful Resources
Google Skillshop
Free Google certifications
HubSpot Academy
Free marketing courses
Moz Blog
SEO learning resources
Ready to Start Your Digital Marketing Journey?
Build a portfolio and start showcasing your work today.